The Power of Trust

In today’s rapidly evolving and complex world, trust is the constant every organization needs to succeed. Companies, governments, non-profits and charities that foster transparency, consistency and accountability are more likely to build lasting relationships with consumers, customers and partners. They are also more resilient when challenges arise.

But what is trust? And how can your organization earn and maintain it in a constantly shifting marketplace?

On Wednesday, November 13 at 1 p.m. (ET) join Smith Business Insight and Queen’s Executive Education for this free 60-minute webinar all about TRUST.  Led by Josh Cobden, executive vice-president at Proof Strategies, and Nathan Huculak, chief communications officer for the Canadian Red Cross, you’ll discover key elements to establishing trust, identifying gaps and creating a plan to sustain and grow strong customer relationships.

This session features evidence and insights from nine years of Proof Strategies’ CanTrust Index, a leading source of research and understanding of trust in Canada. 

Participants will learn:

• Key actions that drive trust
• The most trusted voices and how to harness them
• How to develop trust literacy in your organization
• Reasons why organizations lose trust
• The role of leadership in building and maintaining trust
• Best practices for long-term trust-building

This webinar will be of interest to anyone leading or working on an organization’s marketing, customer relations, communications or strategy, or who wants to strengthen their organization’s trustworthiness and build loyalty.