Thought Leadership
Keep up with the latest in thought leadership, faculty research, and more from Smith School of Business. Articles are designed to highlight business research and insights from the Smith community.
Articles will open in Smith Business Insight
How AI is Upending Digital Marketing
As technology accelerates and consumer expectations evolve, marketers must proceed with both caution and innovation
What Is Geoeconomics?
The return to a time when economic tools are wielded for political power
Have Employers Hijacked Mindfulness?
Meditation, self-compassion and similar practices can help employees thrive in challenging workplaces—or make them vulnerable to exploitation
When AI Goes Ape
Applying AI models to wildlife management gives outmanned conservationists a chance to protect rare species
When Narcissism is a CEO’s Kryptonite
Executives dealing in insider trading can be undone by their inflated ego
Smart Reads for Sunny Days
Discover what Dean Lynnette Purda is reading this summer