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Where “Brand Canada” Stands in the Tariff Era

Where “Brand Canada” Stands in the Tariff Era

The maple leaf has taken on more meaning amid shifting global trade dynamics

Why Some Retailers Opt Out Of Customer Reviews

Why Some Retailers Opt Out Of Customer Reviews

Sometimes more information isn’t better—for either side of the checkout

What Video Games Can Teach Business Leaders

What Video Games Can Teach Business Leaders

Socially-connected digital products can tell us a lot about users and reveal impactful engagement strategies

House Sellers Take Their Green Label to the Bank

House Sellers Take Their Green Label to the Bank

Properties with a good energy efficiency score command a premium unless they’re located where climate change skeptics abound

Mind Games Make the Mundane Manageable

Mind Games Make the Mundane Manageable

The further along we are in a routine task, the worse we feel. Could reminding ourselves of how busy we are break the boredom?

Why is Everyone a Thought Leader Now?

Why is Everyone a Thought Leader Now?

Smith alumni share why so many professionals are now filling their feeds with ideas, insights and experiences

Does B Corp Certification Motivate Customers?

Does B Corp Certification Motivate Customers?

The global symbol of conscious capitalism can positively influence purchasing decisions, experts say—but only when they know what it means

On Gifts, Looking Glasses and an Identity Crisis

On Gifts, Looking Glasses and an Identity Crisis

How presents shape the way recipients view themselves

Our Top 10 Stories of 2024

Our Top 10 Stories of 2024

Evolving leadership trends and technological advancements drove interest in our most popular content from the past year

How to Build Trusted Brands

How to Build Trusted Brands

Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last

The Untapped Potential of Customer Loyalty Plans

The Untapped Potential of Customer Loyalty Plans

Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs

How to Build a Better Chatbot

How to Build a Better Chatbot

If you do nothing else, focus on building trust through intentional design

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