Customer+Loyalty

How to Build Trusted Brands
Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last

The Untapped Potential of Customer Loyalty Plans
Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs
Are Your Customers Loyal Enough to Fix It?
The key to getting consumers to repair, not replace, broken items may lie in how much they love your brand
Are Credit Card Surcharges a Good Idea?
Businesses can now add a fee every time customers swipe their credit cards. But at what cost?
Why Customers May Punish a Brand for Branching Out
How can marketers attract a new target audience without alienating the old?