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Customer+Loyalty

How to Build Trusted Brands

How to Build Trusted Brands

Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last

The Untapped Potential of Customer Loyalty Plans

The Untapped Potential of Customer Loyalty Plans

Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs

Are Your Customers Loyal Enough to Fix It?

Are Your Customers Loyal Enough to Fix It?

The key to getting consumers to repair, not replace, broken items may lie in how much they love your brand

Are Credit Card Surcharges a Good Idea?

Are Credit Card Surcharges a Good Idea?

Businesses can now add a fee every time customers swipe their credit cards. But at what cost?

Why Customers May Punish a Brand for Branching Out

Why Customers May Punish a Brand for Branching Out

How can marketers attract a new target audience without alienating the old?