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Consumer+Psychology

What Video Games Can Teach Business Leaders

What Video Games Can Teach Business Leaders

Socially-connected digital products can tell us a lot about users and reveal impactful engagement strategies

Mind Games Make the Mundane Manageable

Mind Games Make the Mundane Manageable

The further along we are in a routine task, the worse we feel. Could reminding ourselves of how busy we are break the boredom?

On Gifts, Looking Glasses and an Identity Crisis

On Gifts, Looking Glasses and an Identity Crisis

How presents shape the way recipients view themselves

Why We Are Triggered by Dynamic Pricing

Why We Are Triggered by Dynamic Pricing

Consumers can’t help but take it personally when “flexible” prices seem unfair

A Marketer’s Meditation on Fly Fishing

A Marketer’s Meditation on Fly Fishing

What can a beloved summer pastime tell us about sustainably enjoying the natural world?

How Video Games Shape Consumer Behaviour

How Video Games Shape Consumer Behaviour

Gaming transforms our engagement with brands. An expert explains how, and why marketers must be careful

Understanding the Power of Nudging

Understanding the Power of Nudging

How to get people to make good decisions using behavioural science

How to Stop Drowning in Data

How to Stop Drowning in Data

Renowned pollster Nik Nanos shares how business leaders can draw insight out of information

What Car Loans Can Teach Us About AI

What Car Loans Can Teach Us About AI

Research on car dealerships shows how artificial intelligence can boost profits and help more people get a car

Why Do-Good Gifts May Miss the Mark

Why Do-Good Gifts May Miss the Mark

Moral satisfaction is hard to transfer. Here’s how to give a charitable gift with meaning

Marketing Unbound

Marketing Unbound

Generative AI is getting so good that the human touch in marketing may be a thing of the past

Are Your Customers Loyal Enough to Fix It?

Are Your Customers Loyal Enough to Fix It?

The key to getting consumers to repair, not replace, broken items may lie in how much they love your brand

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