Consumer+Psychology
On Gifts, Looking Glasses and an Identity Crisis
How presents shape the way recipients view themselves
Why We Are Triggered by Dynamic Pricing
Consumers can’t help but take it personally when “flexible” prices seem unfair
A Marketer’s Meditation on Fly Fishing
What can a beloved summer pastime tell us about sustainably enjoying the natural world?
How Video Games Shape Consumer Behaviour
Gaming transforms our engagement with brands. An expert explains how, and why marketers must be careful
Understanding the Power of Nudging
How to get people to make good decisions using behavioural science
How to Stop Drowning in Data
Renowned pollster Nik Nanos shares how business leaders can draw insight out of information
What Car Loans Can Teach Us About AI
Research on car dealerships shows how artificial intelligence can boost profits and help more people get a car
Why Do-Good Gifts May Miss the Mark
Moral satisfaction is hard to transfer. Here’s how to give a charitable gift with meaning
Marketing Unbound
Generative AI is getting so good that the human touch in marketing may be a thing of the past
Are Your Customers Loyal Enough to Fix It?
The key to getting consumers to repair, not replace, broken items may lie in how much they love your brand
Are Credit Card Surcharges a Good Idea?
Businesses can now add a fee every time customers swipe their credit cards. But at what cost?
Should Customized Products Be Returnable?
By having a similar returns policy for both standard and personalized products, firms can apply a profitable behavioural nudge to customers