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Consumer+Behaviour

What Happens When People Feel Confident About Money

What Happens When People Feel Confident About Money

Borrowell’s Eva Wong unpacks how Fintech and social trends are helping consumers understand and shift their money mindset

Where “Brand Canada” Stands in the Tariff Era

Where “Brand Canada” Stands in the Tariff Era

The maple leaf has taken on more meaning amid shifting global trade dynamics

Understanding the Power of Nudging

Understanding the Power of Nudging

How to get people to make good decisions using behavioural science

Why Do We Keep Renovating Our Homes?

Why Do We Keep Renovating Our Homes?

People are caught between seeing their houses as private sanctuaries and market-friendly showcases. The reno industry isn’t helping

Nudging Consumers? Well, That's a Start

Nudging Consumers? Well, That's a Start

Convincing people to change their behaviour is all in the details

Marketing in the age of coronavirus. What comes next?

Marketing in the age of coronavirus. What comes next?

Never before have we seen such a sudden and collective impact on consumers, their psyche, buying patterns and actions