What is and What Could Be:
Using customer data to nurture emotionally loyal customers
In recent years, Big Data has grown as a buzzword in the business world. In fact, 90% of the data around the globe today was generated in the last two years.
In this webinar, Bryan Pearson, President and CEO of LoyaltyOne, author of the “Loyalty Leap: Turning Customer Information Into Customer Intimacy,” will draw on more than 20 years of loyalty marketing experience to explain how to use customer information to build meaningful relationships and create emotional loyalty in a rapidly changing world.
Key insights and takeaways you will gain from this webinar include:
- Understand how to transform vast amounts of data into curated customer experiences, while addressing demands for personalization, contextual messaging and real-time recognition
- Review recent examples of companies who are effectively utilizing data to elevate customer experience and targeted communications through the practice of Enterprise Loyalty
- A look forward to consider the future opportunities that exist through effective use of customer information
Following the presentation will be a period dedicated to Q&A with our speaker.
Session Leader
Bryan Pearson
Bryan Pearson is the former CEO of LoyaltyOne Co. and currently serves as a director and strategic advisor to a number of organizations. He is a global leader in customer loyalty, retail marketing and analytics, and a passionate advocate for the ability of marketing, leadership and culture to transform business performance. Under Bryan’s leadership, LoyaltyOne was recognized repeatedly as a leading employer, a most admired corporate culture, one of the greenest companies, and one of Canada’s top employers for millennials and women. He has published two books: The Loyalty Leap: Turning Customer Information Into Customer Intimacy and The Loyalty Leap for B2B. He frequently speaks at retail and marketing conferences around the world and has an MBA and a BScH (Microbiology and Biochemistry) from Queen’s University.