The Art of Marketing
Need to optimize a loyalty program? Take advantage of these three opportunities. Want to earn customer trust? A pet food mogul will help you avoid barking up the wrong tree. Overlooking how your presentations (and gifts) are being received? Time to cash these reality checks.
The Untapped Potential of Customer Loyalty Plans
Retailers are leaving value on the table. Here’s how they can get – and deliver – more with their customer incentive programs
How to Build Trusted Brands
Jacqueline Prehogan has grown two of the hottest pet businesses in Canada. She reveals what’s involved in earning consumer confidence — and developing brands that last
On Gifts, Looking Glasses and an Identity Crisis
Laurence Ashworth, Nicole RobitailleHow presents shape the way recipients view themselves
Are Bad Visuals Holding You Back?
Pretty presentations, clear charts and functional figures aren’t just matters of esthetic preference. They can impact your work
How to Build a Better Chatbot
Shamel AddasIf you do nothing else, focus on building trust through intentional design