Specializations
PhD in Marketing
Students in this specialization can focus their research program on marketing analytics, marketing strategy, consumer Behaviour or consumer culture theory, while pursuing one of two tracks – Analytics or Behavioural.
Analytics Track
Quantitative Core
Field Courses
- Marketing Strategy and Management I and II
- Consumer Behaviour I and II
- Research Development I and II
- Consumer Culture Theory I and II
- Quantitative Models for Marketing I and II
Electives
Three supervisor approved electives (one of which has to be a methodology course)
Behavioural Track
Behavioural Core
- Experimental Research Method Design
- Survey Research Method Design
- Qualitative Research Method Design
- Statistics I
- Statistics II
Field Courses
- Marketing Strategy and Management I and II
- Consumer Behaviour I and II
- Research Development I and II
- Consumer Culture Theory I and II
- Quantitative Models for Marketing I and II
Electives
Two supervisor approved electives
Program Structure and Content
| Year 1 | Credits |
|---|---|
| Introduction to Research Methodology (MGMT 801) | 1.5 |
| Experimental Research Method Design (MGMT 803) | 1.5 |
| Statistics I (MGMT 800) or Applied Statistics and Econometrics (MGMT 988) | 3 |
| Marketing Strategy and Management I (MGMT 940) | 1.5 |
| Research Development I (MGMT 947) | 3 |
| Consumer Behaviour I (MGMT 942) | 1.5 |
| Survey Research Method Design (MGMT 804) or Econometric Methods (MGMT 990) (3) | 1.5 |
| Qualitative Research Method Design (MGMT 802) or Econometric Methods (MGMT 990) (3) | 1.5 |
| Consumer Culture Theory I (MGMT 944) | 1.5 |
| Quantitative Models for Marketing I (MGMT 945) | 1.5 |
| Major Research Project (MGMT 989) | 3 |
|
Present First Year Projects at annual Smith Grad Student Consortium |
| Year 2 | Credits |
|---|---|
| Statistics II (MGMT 900) or elective | 3 |
| Marketing Strategy and Management II (MGMT 941) | 1.5 |
| Consumer Behaviour II (MGMT 943) | 1.5 |
| Research Development II (MGMT 949) | 3 |
| Elective | 3 |
| Consumer Culture Theory II (MGMT 946) | 1.5 |
| Quantitative Models for Marketing II (MGMT 948) | 1.5 |
| Teaching Workshops and Practicum (MGMT 993) | 3 |