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Zheng Xu

Zheng Xu

Expected Graduation Year: 2028

Biography

My research focuses on consumer financial decision-making, with particular emphasis on goal processes and temporal decision-making. I investigate how consumers navigate financial choices over time, examining the psychological factors that influence goal setting, progress evaluation, and decision commitment across various time horizons.

Educational Background

  • M.Sc. Marketing, Faculty of Management, Dalhousie University, 2023
  • B.Comm. Marketing, School of Business, Macau University of Sci & Tech, 2021

Awards & Honours

  • Rowe School of Business Scholarship, Dalhousie University (2022)
  • International Tuition Scholarship, Dalhousie University (2022)

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