Skip to main content

Guang Li

Academic Director (Master of Management Analytics), Associate Professor & Distinguished Research and Teaching Fellow of Management Analytics

Overview

Guang Li is an Associate Professor and Distinguished Research & Teaching Fellow of Management Analytics at Smith School of Business, Queen’s University.

Download Full CV Download Image

Appointment Type

Tenure/Tenure-Track

Academic Area

  • Management Analytics

Interest Topics

  • Analytics & Artificial Intelligence (AI)
  • Consumer Behaviour
  • Decision Making
  • Ethics
  • Healthcare
  • Innovation
  • Operations Research
  • Retail
  • Social Impact & Sustainability

Faculty Details

Profile

Full Bio

Guang Li is an Associate Professor and Distinguished Research & Teaching Fellow of Management Analytics at Smith School of Business, Queen’s University.

She received her PhD from the Marshall School of Business at the University of Southern California (2016), M.Eng. from Massachusetts Institute of Technology, M.Sc. from National University of Singapore, and B.Eng. from Nanyang Technological University, Singapore.

Guang’s research interests include revenue management, retail operations, customer choice modeling, and interfaces between operations management and marketing, accounting, and strategy.

Guang’s research has been funded by the Natural Sciences and Engineering Council of Canada. Her work has been published in leading academic journals, including Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management. She is a Senior Member of INFORMS.

Academic Degrees

PhD | Business Administration (2016)
University of Southern California, USA

MEng | Materials Science & Engineering (2008)
Massachusetts Institute of Technology, USA

MEng | Advanced Materials for Micro & Nano-Systems (2008)
National University of Singapore, Singapore          

BEng | Materials Engineering (2007)
Nanyang Technological University, Singapore

Academic Experience

Smith School of Business | Queen’s University
Academic Director, MMA (2025 - Present)
Distinguished Research & Teaching Fellow of Management Analytics (2025 - Present)
Associate Professor (2024 - Present)
Assistant Professor (2016-2024)
Scotiabank Scholar (2018 - Present)

Publications

Refereed Publications

“Pricing in the presence of strategic consumers and social learning under contingent pricing and price guarantee” (with Ying-Ju Chen, Zhongzhong Jiang, Zelong Yi, and Jinlong Zhao), Production and Operations Management, forthcoming. [Link]

“Managerial decisions of remanufacturing technology portfolio under a discrete choice model” (with Ying Cao, Xianghui Peng, and Kai Meng), Transportation Research Part E, Vol. 195, p103959, 2025. [Link]

“To hinder or to facilitate: Retailers’ strategy of consumer information sharing and target segment” (with Buqing Maand Guangwen Kong), Production and Operations Management, Vol. 33, No. 8, pp. 1759-1774, 2024. [Link]

“Exploring the impacts of ecommerce activities on the spatial resilience of warehouse clubs: The role of retail agglomeration” (with Martin Dresner, Benny Mantin, and Xiaodan Pan), International Journal of Physical Distribution & Logistics Management, Vol. 54, No. 4, pp. 392-417, 2024. [Link]

“Stocking up on hand sanitizer: Pandemic lessons for retailers and consumers” (with Xiaodan Pan, Martin Dresner, and Benny Mantin), Journal of Retailing and Consumer Services, Vol. 72, p103763, 2024. [Link] Media Coverage: Concordia News

“Designing shipping policies with top-up options to qualify for free delivery” (with Lifei Sheng and Dongyuan Zhan), Production and Operations Management, Vol. 32, No. 9, pp. 2704-2722, 2023. [Link]

“Optimal pricing and inventory planning with charitable donations” (with Leon Yang Chu and Paat Rusmevichientong), Manufacturing & Service Operations Management, Vol. 20, No. 4, pp. 687-703, 2018. [Link]

“The d-level nested logit model: Assortment and price optimization problems” (with Paat Rusmevichientong and Huseyin Topaloglu), Operations Research, Vol. 63, No. 2, pp. 325-342, 2015. [Link]

“A greedy algorithm for the two-level nested logit model” (with Paat Rusmevichientong), Operations Research Letters, Vol. 42, No. 5, pp. 319-324, 2014. [Link]

Work in Progress

“Oblivious equilibrium in online marketplaces” (with Mikhail Nediak, Lifei Sheng, and Shweta Singh), manuscript in preparation. Target journal: Operations Research.

“Operations management under a multi-item purchase choice model” (with Milad Mirzaeeand Elaheh Fata), manuscript in preparation. Target journal: Manufacturing & Service Operations Management.

“Stochastic dynamic resource allocation for hotel revenue management with auxiliary revenues” (with Aliaksandr Nekrashevich, Yuri Levin, and Mikhail Nediak), manuscript in preparation. Target journal: INFORMS Journal on Applied Analytics.

“Scalable stochastic sea cargo with empty container management” (with Aliaksandr Nekrashevich, Yuri Levin, and Mikhail Nediak), manuscript in preparation. Target journal: Operations Research.

Working Papers Under Review, Revision, or Resubmission

“Disruptive timing” (with Leon Chu, Brian Wu, and Andy Wu), Management Science, major revision.

“Selling and renting mechatronics” (with Xianfeng Mengand Anton Ovchinnikov), Manufacturing & Service Operations Management, major revision. [SSRN]

“Randomized Linear Programming for Resort Revenue Management with Ancillary Values and Free Upgrades” (with Aliaksandr Nekrashevich, Yuri Levin, and Mikhail Nediak), Production and Operations Management, reject and resubmit.

“Operations management under paradox of choice” (with Milad Mirzaeeand Elaheh Fata), Production and Operations Management, major revision. [SSRN]

“Capacitated Joint Assortment and Price Optimization Under the Mixture of MNL Model” (with Milad Mirzaeeand Elaheh Fata), Operations Research, under review. [SSRN]

(*Ph.D. student at the outset of collaboration)

Teaching

Training of Highly Qualified Personnel (HQP)

Current doctoral students
Seyedali MirmajidiNezami (co-advising with Murray Lei), Queen’s University (September 2023 - Present)
  • Recipient of Jeff McGill Graduate Fellowship in 2024
  • Recipient of D.D. Monieson Doctoral Fellowship in 2025
Milad Mirzaee (co-advising with Elaheh Fata), Queen’s University (September 2021 - Present)
  • “Revenue Management Under Advanced Choice Models”
  • Recipient of Jeff McGill Graduate Fellowship in 2022 and 2023
  • Recipient of Durland Learning Foundation Fellowship in 2025
Former doctoral students
Aliaksandr Nekrashevich (co-adviser), Queen’s University (January 2020 - July 2025)
  • “Three essays in resort and sea cargo revenue management"
  • Current position: postdoctoral fellow, IMT Atlantique
Xianfeng Meng (co-adviser), Queen’s University (September 2022 - July 2025)
  • “Innovative differentiation, estimation, and optimization frameworks in business analytics"
  • Current position: postdoctoral fellow, Ivey Business School, Western University
Xingwei (Nancy) Yang (advisor), Queen’s University (April 2022 - June 2023)
  • “Advanced analytical models for analyzing financial and social data”
  • First placement: Asper School of Business, University of Manitoba
Former M.Sc. student
Zahra Khanalizadeh (advisor), Queen’s University (September 2020 - September 2021)
  • “Efficiency and bidder pay-offs in one-sided and double-sided auctions”
  • Recipient of Jeff McGill Graduate Fellowship in 2021
Ph.D. dissertation committee
  • Internal external examiner, Nam Van Phan, Department of Economics, Queen’s University
  • Internal examiner, Yat Ling (Cecilia) Ying, Smith School of Business, Queen’s University (April 2025)
  • Head delegate, Jefferey Lui, Smith School of Business, Queen’s University (December 2023)
  • Head delegate, Jue Wang, Smith School of Business, Queen’s University (September 2018)
Ph.D. thesis proposal committee
  • Committee member, Jeff Lui, Smith School of Business, Queen’s University (September 2023)
Ph.D. comprehensive exam committee (2020-2023)
  • Reader of depth report, Yu Gong, Smith School of Business, Queen’s University (September 2022)
  • Chair, Kiarash Mohammad Hassani, Queen’s University (September 2021)
M.Sc. thesis (2020-2023)
  • Second Reader, Jenna Dijkema, Smith School of Business, Queen’s University (September 2023)

Teaching Experience

Stephen J.R. Smith School of Business, Queen’s University
  • Analytical Decision Making (core course in MMA, MMA Blended) 2019-2024
  • Analytical Decision Making (core course in MMAI, residential sessions) 2021-2023
  • Revenue Management in Operations Research (reading course in Ph.D.) 2022
  • Advanced Topics in Operations Research (core course in Ph.D. ) 2019 & 2021
  • Deterministic Operations Research Models (core course in Ph.D. & M.Sc.) 2020-2021
  • Operation Management (third year core course in commerce) 2017-2018
Marshall School of Business, University of Southern California
  • Operation Management (third year core course in commerce) 2014

Research

Interests

Choice modeling, revenue management, assortment planning, retail operations, supply chain management, interfaces between management analytics and other business disciplines

Presentations

Invited Conference Presentations

“Assortment optimization in the presence of influencers”

  • International Conference of the Chinese Scholars Association for Management Science and Engineering, July 2025
  • Informs International Annual Meeting, July 2025
  • Productions & Operations Management Society Annual Conference, May 2025

“Selling and renting mechatronics”

  • Productions & Operations Management Society Annual Conference, May 2025
  • International Conference of the Chinese Scholars Association for Management Science and Engineering, July 2024

“Is warehouse club business model resilient to digital competition? The role of retail agglomeration”

  • INFORMS Annual Meeting, October 2023
  • INFORMS Manufacturing and Service Operations Management Conference, June 2023

“Operations management under a multi-Item purchase choice model”

  • INFORMS Manufacturing and Service Operations Management Conference, June 2023
  • INFORMS Annual Meeting, October 2022
  • Productions & Operations Management Society Annual Conference, April 2022

“Sensitivity to delays and pricing behavior of individual sellers in online platforms”

  • Canadian Operational Research Society Annual Conference, June 2021
  • Productions & Operations Management Society Annual Conference, May 2021
  • INFORMS Annual Meeting, November 2020

“Designing shipping policies for online retailers”

  • Productions & Operations Management Society Annual Conference, May 2019
  • INFORMS Annual Meeting, November 2018
  • Canadian Operational Research Society Annual Conference, June 2018

“Pricing under the N-pack purchasing model”

  • Productions & Operations Management Society Annual Conference, May 2019 INFORMS Annual Meeting, Nov 2018
  • Productions & Operations Management Society Annual Conference, May 2018

“Formulation, motivation and estimation for the d-level nested logit model”

  • Cornell ORIE Young Researchers Workshop on Data-Driven Decision Making, November 2015
  • INFORMS Annual Meeting, November 2015
  • INFORMS Manufacturing and Service Operations Management Conference, June 2015 Southern California OR/OM Day, May 2015

“A greedy algorithms for the two-level nested logit model”

  • INFORMS Manufacturing and Service Operations Management Conference, June 2014
  • INFORMS Annual Meeting, October 2013

Invited Research Talks

Northeast University, School of Management, July 2024

Nanjing University and Southeast University (joint virtual seminar), August 2021

Tsinghua University, November 2018

Wilfrid Laurier University, Lazaridis School of Business, February 2016

University of Texas at Austin, McCombs School of Business, January 2016

University of Texas at Dallas, Naveen Jindai School of Management, January 2016

Queen’s University, Smith School of Business, January 2016

Dongbei University of Finance and Economics, School of International Business, December 2015

University of Science and Technology of China, School of Management, December 2015

Awards

Honors, Awards & Fellowships

Research and Teaching Fellowship, Smith School of Business (2024)

New Researcher Award, Smith School of Business (2023)

Chinese Government Award for Outstanding Self-Financed Students Abroad (2015)

Singapore-MIT Alliance Graduate Fellowship (2007-2008)
  • Full funding for a dual master’s degree from MIT and NUS
NatSteel Limited Gold Medal, Nanyang Technological University (2007)
  • Best overall performance in the final year of undergraduate study
Dean’s List Commendation, Nanyang Technological University
  • Awarded to the top 5% of the cohort (2004-2007)
NTU President Research Scholarship (2004-2007)
  • Awarded to students in Dean’s list to fund for undergraduate research

Research Grants

D.I. McLeod Term Research Assistantship (Co-applied with Murray Lei), $7,483.30 (2023)

Loblaw Inc. Internal Research Grant (Co-PI with Murray Lei and Elaheh Fata), $20,000 (2022)

NSERC Discovery Grant (Application No. RGPIN-2020-04321), $142,500 (2020-2026)

Smith School of Business General Research Grant, $3,800 (2019-2020)

Service

Academic Services

  • Session Chair, Revenue Management & Pricing Cluster, INFORMS Annual Conference 2024
  • Session Chair, Revenue Management & Pricing Track, POMS Annual Conference 2024
  • Session Chair, Retail Operations Track, POMS Annual Conference 2024
  • Session Chair, Revenue Management & Pricing Cluster, INFORMS Annual Conference 2023
  • Session Chair, Emerging Topics in Operations Management Track, POMS Annual Conference 2023
  • Session Chair, Pricing and Revenue Management Track, CORS Annual Conference 2022
  • Track Chair & Session Chair, Revenue Management & Pricing Track, POMS Annual Conference 2020&2021
  • Session Chair, Pricing and Revenue Management Track, CORS Annual Conference 2021
  • Session Chair, Revenue Management & Pricing Track, POMS Annual Conference 2019
  • Session Chair, Retail Operations Track, POMS Annual Conference 2019
  • Session Chair, Revenue Management Track, CORS Annual Conference 2018
  • Ad-hoc conference reviewer, Manufacturing and Service Operations Management Conference 2024, 2025
  • Ad-hoc conference reviewer, 19th ACM Economics and Computation Conference 2018
  • Ad-hoc grant reviewer, NSERC Discovery Grant 2022
  • Ad-hoc referee, Elwood S. Buffa Doctoral Dissertation Award, DSI Annual Meeting 2019
  • Ad-hoc Reviewer for Management Science, Operations Research, Manufacturing and Service Operations Management, Production and Operations Management, Operations Research Letters, INFORMS Journal on Computing, Decision Sciences, Naval Research Logistics, Omega

Service at Queen's University

  • Ph.D. comprehensive exam committee, Management Analytics (2020 - Present)
  • Research Committee, Smith School of Business (2022-2024)
  • Curriculum review committee, Smith’s Analytics Suite (2023-2024)
  • Curriculum review committee, Masters in International Business (2023)
  • Renewal, Tenure and Promotion Committee, Smith School of Business (2020-2022)
  • Faculty Development Fund Committee, Smith School of Business (2018-2019)
  • Judge, Queen’s International Innovation Challenge (2018)